For the boys who were always men. The new Golf GTI.
Uitandu-ma pe www.epica-awards.com am dat peste o campanie pe gustul meu. Pe gustul meu ptr ca imi plac masinile sport si mi-au placut mereu. Noul GTI este pe unul dintre primele locuri ale topului meu personal. Cu toate astea, ceea ce m-a impresionat cel mai mult este realizarea acestor layouturi. La o privire mai atenta imi dau seama ca s-a umblat un pic la cromatica ptr a da senzatia de vechi si probabil tratamentul normal de "spalare" a imaginii de neregulile care apar inevitabil la shooting. Aceste imagini se pot face extrem de usor in oricare dintre agentiile locale. Cu toate astea, nu se fac. De ce? Astept pareri. :)
posted by Cristian at 7:18 AM
8 Comments:
sa nu poata fi aprobata o reclama ca asta?! ca e prea simpla? ca nu are destul text? ca nu are semnatura agentiei? nu sunt de acord. cred ca pentru o idee buna, realizata simplu (adica neincarcata de text si suprapuneri de imagini si culori) poate exista aprobarea unanima a echipei de creatie, a sefului de proiect si a clientului. totul e sa avem ce aproba, adica ideea, conceptul vizual, spirit in realizarea decorului, ochi in punerea luminii si alegerea unghiului de imortalizare, simt estetic in alegerea si pozitionarea textului, in nuantarea culorilor. avem cu certitudine creativi care au idei si care spun ca stiu ce fac, fotografi care fac ce li se cere, cunoscatori de programe care sa spele imaginile si sa umble putin la culoare. eu cred ca ne lipsesc campaniile comparabile cu cea pentru golf gti pentru ca nu avem creativi deplini sau echipe creative complete, care, atunci cand au idei remarcabile, sa aiba si puneri in opera desavarsite (termenul e extrem, insa nu caut altul in graba scrierii si sperand ca sa nu veti alege intelesul lui absolut). cand ideea e buna, nu e destul de bine ilustrata, nu e destul de bine realizata fotografia, nu e destul de bine colorata, nu e destul de bine ales fontul, nu e destul de cumva imaginea... accept realitatea ca inca se invata si apreciez preocuparea.
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